Case Study

Case Study - Mascara Packaging

Imparting Wettability, Adhesion and Barrier Properties to Mascara Packaging

CHALLENGE

Mascara product and its packaging are challenged with issues related to permeation of ingredients into the plastic, durability of inks, labels, and other decorative items, accurate dispensing of product onto the applicator and transfer to the lashes. This ultimately affects the quality of the product and the shelf-appeal of its packaging.

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REACTIVE GAS TECHNOLOGY™ PERMANENTLY MODIFIES THE SURFACE OF MASCARA PACKAGING (ROD, WIPER, BRUSH, TUBE) MAKING THEM SUBSTANTIALLY MORE RESISTANT TO THE PENETRATION OF VOLATILE AND VALUABLE FORMULATION INGREDIENTS

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tube and mascara wand isolated of a white background

PROCESS / COLLABORATION

Inhance’s Reactive Gas Technology™ permanently modifies the surfaces of mascara packaging (rod, wiper, brush, tube) making them substantially more resistant to the penetration of valuable formulation ingredients. This increased barrier ensures the retention of the product value and quality through the supply chain and to the customer.

SOLUTION

Inhance solutions help to ensure that mascara value and quality reach the customer intact while enhancing the overall experience by reducing permeation of valuable ingredients through the tube walls, strengthening the adhesion to the wiper, and improving the wettability of the applicator.

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